Tim Cook, the CEO of Apple, introduced the headgear by adding the “one more thing” that co-founder Steve Jobs enjoyed included when announcing significant new products.
Apple launched a $3,499 headgear with virtual reality and augmented reality technologies on Monday, marking the company’s most ambitious hardware attempt since the iPhone.
The $3,499 headgear is Apple’s most ambitious piece of hardware since the iPhone and has virtual reality and augmented reality features.
APPLE CEO Tim Cook Expression
At the conclusion of a lengthy presentation, Apple CEO Tim Cook unveiled the headgear by employing the “one more thing” exclamation that co-founder Steve Jobs loved to use when announcing significant new products.
Cook remarked that “this is a day that has been years in the making.”
The headgear joins Meta’s Quest, Valve’s Index, and a few more rivals as the most recent entrant into the larger VR industry. Early next year, according to Apple, it will be accessible.
Design & Software
Apple demonstrated several applications for the headgear, including 3D applications, immersive films, educational materials, online browsing, and video games. It may replace displays in professional environments and utilize many of the same web browsers and software programmes used at work, including as Microsoft and Adobe software.
With a number of unique capabilities, including the capability for the headset to adapt to a user’s environment, Apple’s Vision Pro quickly establishes itself as the most expensive and sophisticated VR headset available to consumers.
Users of the headset may also gaze through it and adjust the display using their hands, voice, and eyes. The headset’s display adjusts to the user’s surroundings but can also expand into an immersive experience that the user may customise. As opposed to previous AR headsets, this one includes a function dubbed “eyesight” that makes a user’s eyes visible and lets them know when someone is approaching them.
Along with new apps exclusive to the Vision Pro App Store, hundreds existing iPhone and iPad apps will be converted for use with Vision Pro. Along with traditional entertainment applications like “DJ,” which enables users to access a DJ set in their living room, a few new apps were demonstrated in the presentation, including one that built an instructional 3D model of a heart to aid students in their learning.
Apple Face Time
FaceTime is one of the many enduring Apple innovations that has been modified for the iPhone. Users must scan their faces using the cameras on the headset in order to utilise FaceTime, which will then produce a “persona.” FaceTime calls will display this character. The user’s facial and hand motions will be detected by the headset, which will also move the persona. On Vision Pro, other video conferencing tools including Zoom, Teams, and Webex will also be accessible.
The device’s cameras enable users to see images and films shot on their other devices as well as capture their own photos and videos while wearing the headset.
The headgear is released at a critical juncture for Apple and VR technologies. With a valuation of roughly $3 trillion, Apple is still a titan in the technology industry. Technologists and business experts have questioned if Apple can create another category-defining device on the level of the original iPhone for more than a decade, despite the existence of items like the iPad, Apple Watch, and AirPods.
While this is the case, VR technology has been around for decades without ever achieving widespread consumer acceptance. Other tech giants’ more recent investments in virtual reality (VR) experiences, often known as the metaverse, have largely been seen as average at best. No firm has been able to develop a case that is a necessity for headsets, a daily requirement that is really unmet by any other technology.
Apple has a track record of encouraging the public to accept new technology. Although the iPhone wasn’t the first smartphone, Apple changed the way tens of millions of people manage the logistics of work, love, and travel by initially making owning one a status symbol and later making it the norm. And thanks to its goods, entire industries have been catalyzed and occasionally revolutionized. The App Store spawned millions of businesses, the iPhone revolutionized social networking, and iTunes changed the music industry.
It must now compete for dominance with Google and Meta. The current market leader is Meta, which takes its name from Facebook co-founder Mark Zuckerberg’s desire to usher in a virtual reality metaverse where people would socialize and work. That market, though, is new. While Apple sells more than 200 million iPhones annually, the headset industry as a whole only accounts for less than 9 million devices.
Metaverse might generate $5 trillion in value by 2030.
It would offer the business a significant footprint in what some industry experts still view as a potential growth sector if Apple’s headgear succeeds where other VR headsets have failed. According to a research by the consulting firm McKinsey & Company, the metaverse might generate $5 trillion in value by 2030.